Live at the peak of elegance.
Live at the peak of elegance.
Exceptional is the standard.
COMMUNITY AMENITIES
Luxury Amenities at The Couture in Downtown Milwaukee
The Couture Milwaukee pairs world-class amenities with luxury lakefront living in downtown Milwaukee for an unmistakably elegant atmosphere. Our 44-story residential tower offers residents exclusive access to premium community amenities, 24-hour concierge services, and curated local partnerships. Every detail has been carefully curated, with common areas designed and furnished by a leading Milwaukee luxury interior design team, making The Couture one of the best apartments in downtown for elevated lifestyle and refined living.
Resort-Style Pool and Outdoor Spaces
Our rooftop pool provides panoramic views of Lake Michigan from the tallest residential building in Wisconsin, bringing a resort-inspired experience to everyday life. Outdoor terrace spaces feature professionally designed landscapes with direct lakefront access and refined lounging areas where residents can unwind above the city and water. These expansive outdoor experiences anchor the sense of place that defines living in The Couture’s luxury lakefront apartments.
Fitness Center and Wellness
The state-of-the-art fitness center is outfitted with modern cardio equipment, strength training stations, and dedicated wellness areas that accommodate every routine. With 24-hour access, residents enjoy the flexibility to pursue their well-being on their own schedule, reflecting the thoughtful design and lifestyle that sets these luxury apartments in downtown Milwaukee apart.
Clubhouse and Resident Lounge
The clubhouse and resident lounge areas offer custom furnishings and sophisticated finishes that complement the elevated interiors throughout the community. These gathering spaces are designed for social connection, work, and relaxation, including areas enhanced for entertainment and co-working. Residents can reserve these premium amenities for private gatherings and community events.
24-Hour Concierge
Our 24-hour concierge team delivers personalized services including package management, reservation assistance, and trusted local recommendations. Concierge services connect residents with curated local vendor partnerships and exclusive dining offers throughout the area, supporting a seamless and elevated lifestyle in one of the premier luxury apartment communities in downtown Milwaukee.
Dedicated High-Speed Elevators
The Couture features 4 dedicated high-speed resident elevators providing efficient access to all 44 floors. These residential elevators operate independently from visitor and service elevators to ensure optimal convenience and privacy for residents.
High-Speed Internet
Fast, reliable internet access throughout the community ensures seamless streaming, connectivity, and productivity.
Business Center
Our dedicated business center offers professional workspace amenities including high-speed internet, printing services, and private meeting rooms. These business amenities support residents working from home or hosting professional meetings.
Parking Solutions
The community provides heated, underground assigned parking spaces for rent. The garage includes options with EV charging capabilities, and residents may secure multiple parking spots based on availability and individual needs, adding convenience to refined city living.
Transit Access
The Couture connects directly to Milwaukee’s public transit system through an integrated transit center, giving residents effortless access to the city and region. This eco-friendly transit access enhances daily connectivity and makes life at our lakefront apartments in Milwaukee even more convenient.
Dog Park
As a pet-friendly community, The Couture includes a dedicated dog park designed for resident pets. With secure fencing and thoughtful features, the dog park supports daily activity and social engagement for pets. For those seeking pet-friendly apartments in downtown Milwaukee that truly embrace four-legged family members, The Couture’s amenities create a welcoming and comfortable lifestyle.
Pet Services
Our pet-friendly community includes a dedicated dog park designed for resident pets. The dog park features secure fencing and waste management stations. Learn more about our pet policies, including breed restrictions and pet fees.
3rd Floor Shared Terrace Park
The third-floor shared terrace park provides additional outdoor space for relaxation and casual gathering, contributing to the sense of community and thoughtful urban design found at The Couture.
Eco-Friendly Transit Center
Integrated transit access reinforces The Couture’s commitment to sustainable city living, offering convenient transportation options that connect residents to the best of Milwaukee while reducing the environmental footprint of daily commutes.
On-Site Retailers
Scottfree Salons
Founded by Scott Yance more than a decade ago, Scottfree Salons embodies a simple philosophy; we believe true beauty begins within. At Scottfree, we work diligently to provide the most seamless experience. From using the most luxurious brands and products to providing a complete concierge service — no request is too large.
Our salon locations in Milwaukee and Mequon are selected for their unique character and ambiance. Exclusive hours and rooms are available by request for privacy and convenience. Valet services are provided at locations where parking is unavailable. Our aesthetic is honest and minimal. We pay a great deal of attention to every detail in order to allow Scottfree artists to provide the best possible experience. Know that we are truly passionate about sharing our unique experience with you.
Please join us. Enjoy your time with us. We appreciate your patronage and support.
We are Scottfree.
The VIG
“VIG” is short for the English slang word vigorish. It represents the bookie’s or house’s cut on a bet.
The Vig is a 1950’s 1950s-themed sports parlor with a refined kitchen and classic cocktails designed for the contemporary drinker. The concept centers around the playful storyline that it’s good to be bad. Inspiration is found in movies, sports, and historical scenarios where we reluctantly connect with the bad guy. This concept is found in our architectural and design work as well as our food and drink menus.
Every aspect of The VIG is designed around inspiring the lost art of conversation. The first location 0pened in Chicago in October 2015 and have been serving great food and beverages that entice the palate. Our space provides an atmosphere of a refined sports parlor.
Exclusive Local Perks for
Couture Residents
Living at The Couture means more than luxury interiors and stunning lakefront views. Residents enjoy exclusive access to curated discounts and partnerships with some of the best local vendors, restaurants, and boutiques. Whether dining out, exploring the city, or indulging in boutique experiences, The Couture connects residents to the community in elevated ways.
To learn more about current offers and how to take advantage of them, contact the concierge team.