Live at the peak of elegance.

Live at the peak of elegance.

Exceptional is the standard.

COMMUNITY AMENITIES

Luxury Amenities at The Couture Milwaukee Downtown Lakefront Apartments

The Couture Milwaukee pairs world-class amenities with luxury lakefront living in downtown Milwaukee’s East Town neighborhood for an unmistakably elegant atmosphere. Our 44-story residential tower offers residents exclusive access to premium community amenities, 24-hour concierge services, and curated local partnerships. Every detail has been carefully curated, with common areas designed and furnished by a leading Milwaukee luxury interior design team.

Resort-Style Pool and Outdoor Spaces

Our rooftop pool provides panoramic Lake Michigan views from the tallest residential building in Wisconsin. The outdoor terrace spaces feature professionally designed landscapes with direct lakefront access. Residents enjoy exclusive pool amenities, including poolside seating areas and climate-controlled changing facilities.

Fitness Center and Wellness

The state-of-the-art fitness center includes modern cardio equipment, strength training stations, and dedicated wellness spaces. Our fitness amenities operate with 24-hour access for resident convenience.

Clubhouse and Resident Lounge

The clubhouse and lounge areas feature custom furnishings by Milwaukee’s leading luxury interior design team. These resident gathering spaces include entertainment areas, co-working zones, and social event hosting capabilities. Residents can reserve these premium amenities for private gatherings and community events.

24-Hour Concierge

Our 24-hour concierge team provides personalized resident services including package management, reservation assistance, and local recommendations. The concierge services connect residents with curated local vendor partnerships and exclusive dining offers throughout Milwaukee.

Dedicated High-Speed Elevators

The Couture features 4 dedicated high-speed resident elevators providing efficient access to all 44 floors. These residential elevators operate independently from visitor and service elevators for optimal resident convenience.

Business Center

The dedicated business center offers professional workspace amenities with high-speed internet, printing services, and private meeting rooms. These business amenities support residents working from home or hosting professional meetings.

Parking Solutions

Our community offers unlimited parking spots per unit with additional fees for premium parking locations. The heated underground parking garage includes 1,100 total spaces with electric vehicle charging stations. Residents can secure multiple parking spots based on availability and individual needs.

Transit Access

The building connects directly to Milwaukee’s public transit system through an integrated transit center. This eco-friendly transit access provides convenient downtown Milwaukee connectivity and regional transportation options.

Dog Park

Our pet-friendly community includes a dedicated dog park designed for resident pets. The dog park features secure fencing, agility equipment, and waste management stations. Learn more about our pet policies, including breed restrictions and pet fees.

Pet Services

Our concierge team can coordinate local pet services, including grooming, walking, and veterinary recommendations.

High-Speed Internet

Fast internet for your streaming and work needs.

3rd Floor Shared Terrace Park

Eco-Friendly Transit Center

On-Site Retailers

Scottfree Salons

Founded by Scott Yance more than a decade ago, Scottfree Salons embodies a simple philosophy; we believe true beauty begins within.
At Scottfree, we work diligently to provide the most seamless experience. From using the most luxurious brands and products to providing a complete concierge service — no request is too large.
Our salon locations in Milwaukee and Mequon are selected for their unique character and ambiance. Exclusive hours and rooms are available by request for privacy and convenience. Valet services are provided at locations where parking is unavailable.
Our aesthetic is honest and minimal. We pay a great deal of attention to every detail in order to allow Scottfree artists to provide the best possible experience. Know that we are truly passionate about sharing our unique experience with you.
Please join us. Enjoy your time with us. We appreciate your patronage and support.
We are Scottfree.

The VIG

“VIG” is short for the English slang word vigorish. It represents the bookie’s or house’s cut on a bet.
The Vig is a 1950’s 1950s-themed sports parlor with a refined kitchen and classic cocktails designed for the contemporary drinker. The concept centers around the playful storyline that it’s good to be bad.  Inspiration is found in movies, sports, and historical scenarios where we reluctantly connect with the bad guy. This concept is found in our architectural and design work as well as our food and drink menus. Every aspect of The VIG is designed around inspiring the lost art of conversation. The first location 0pened in Chicago in October 2015 and have been serving great food and beverages that entice the palate. Our space provides an atmosphere of a refined sports parlor.

Exclusive Local Perks for
Couture Residents

Living at The Couture means more than luxury interiors and stunning lakefront views—it also comes with exclusive access to some of the best that Milwaukee has to offer. As a resident, you’ll enjoy special discounts and offers from a curated selection of local vendors, restaurants, and boutique partners. Whether you’re dining out, exploring the city, or treating yourself to something special, The Couture connects you to the community in elevated ways.

To learn more about current offers and how to take advantage of them, simply contact the concierge team.

Tour The Couture

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