Couture Milwaukee Apartments | Media & Press Coverage

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MILWAUKEE BUSINESS JOURNAL

Couture goes above-ground as tower's core starts to rise

The Couture Milwaukee pairs endless lakefront views with world-class amenities for an unmistakably luxurious atmosphere. Every detail has been carefully curated, with common areas designed and furnished by a leading Milwaukee luxury interior design team.

MILWAUKEE JOURNAL SENTINEL

Video: inside the Couture high-rise $191 million, 44-story skyscraper construction project

The $191 million, 44-story Couture high-rise on the lakefront will feature 322 high-end apartments and 42,600 square feet of restaurant and retail space.

MILWAUKEE JOURNAL SENTINEL

After 'twists and turns' the last 10 years, construction for the Couture high-rise apartment tower on Milwaukee's lakefront to accelerate

It has been 10 years since Milwaukee first heard the word “Couture.” By May, residents will finally get a glimpse of it.

The dreamed of and fought-over skyscraper got its first layer of concrete Wednesday, establishing the 44-story apartment tower’s foundation.

MILWAUKEE BUSINESS NEWS

Massive concrete pour today for foundation of The Couture

Crews on Wednesday began laying the foundation of what will eventually stand as the tallest residential building in Wisconsin.

The Couture, a 44-story, a 322-unit development under construction at 909 E. Michigan St. near downtown Milwaukee’s lakefront, remains on track for a late 2023 completion, and Wednesday’s six-hour concrete pour for the building’s foundation marks the $190 million project’s latest milestone.

WISN CHANNEL 12 MILWAUKEE

Monster crane installed at site of Wisconsin's tallest residential tower

The new addition will be obvious on Milwaukee’s skyline. The 44-story skyscraper needs a 621-foot crane to complete the work. “It’s really signaling. We’re at the end of our excavation work and starting to come vertical,” senior project manager Eric Sadler told WISN 12.

Right now the crane sits at 175 feet.

MILWAUKEE BUSINESS NEWS

See aerial photos of Couture project site as construction crews advance to next stages

After years of silence, construction has been humming at The Couture project site for much of 2021.

Milwaukee-based Barrett Lo Visionary Development, the developer of the roughly $190 million high-rise, commenced construction in May.

MILWAUKEE INDEPENDENT

Gateway to the future: milwaukee celebrates its next transformation with groundbreaking of the couture

Dignitaries from the City of Milwaukee, Milwaukee County, the U.S. Department of Housing and Urban Development, the AFL-CIO’s Housing Investment Trust, and project partners including Barrett Lo Visionary Development, RINKA and Findorff celebrated the start of The Couture construction with a ceremonial groundbreaking event on June 16